“This is exactly what modern fitness engagement and loyalty should look like”

Andrew West
Senior VP of Product at FIT (F45’s parent company)

“After months of extensive market research, we were thrilled to find, then partner with EZ Loyalty to launch our enhanced loyalty program globally.

EZ Loyalty’s technology (and the ability to customise everything) coupled with their worldwide network of turnkey perks is a game-changing experience for our members.

Due to their ability to ingest our existing points mechanism, our members can redeem Loyals points to unlock enhanced benefits like additional Passport visits along with other features and discounts designed to further enhance their experience.

Individual studios have the ability to customise their reward offerings with community-specific perks – from neighbourhood cafés and smoothie bars to local events – delivering a personalised, hyper-local experience that reflects the unique spirit of each F45 community.

This is exactly what modern fitness engagement and loyalty should look like – frictionless, motivating, and packed with value.

The team have been great to work with, member feedback has been fantastic, and we’re excited to grow the scheme further”