Ros Netto
Global Head of Loyalty - Virgin Active

“We are delighted to have been recognised as being amongst the best, globally.

Thank you to EZ Loyalty who have walked this journey with us. Together our programme will continue to put our members at the heart of what we do, striving to help them achieve their wellness goals, one day at a time.”

🏆 AWARD WINNING LOYALTY

We’re proud to power Virgin Active Rewards, winner of Best Global Loyalty Initiative at the 2025 International Loyalty Awards.

7 x increase

in app retention

6.5% uplift

in weekly gym visits

13× increase

in average session time

Going beyond expectations

Our partnership with Virgin Active shows what happens when engagement is done right.

We helped deliver their new loyalty platform across the UK, Italy, Australia, Singapore and South Africa, embedding rewards seamlessly into their member app.

Members using rewards visit gyms 70% more often

  • People who didn’t come “often” now visit 164% more

  • 67% of members say it’s now easier to reach their goals

  • 85% of instant rewards have been redeemed

This reflects our ability to help set a new global standard in loyalty for leisure operators and directly contributed to Virgin Active winning Best Global Loyalty Initiative 2025