PRIVACY POLICY
Introduction
Welcome to the Privacy Policy of EZ LOYALTY LTD ("we", "us" or "our"). We are registered in England and Wales under company number 10450334 and have our registered office at 11 Waterloo Place, Warwick Street, Leamington Spa, Warwickshire, CV32 5LA.
We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you as to how we look after your personal data when you visit or use our www.ez-loyalty.com website (our site), the EZ Loyalty Platform (our proprietary electronic platform that can be used to offer brand discount membership and rewards) accessed via our site (our platform) and/or otherwise and tell you about your privacy rights and how the law protects you.
1. Important information and who we are
Purpose of this policy
This Privacy Policy aims to give you information on how we collect and process your personal data through your use of our site, our platform and/or otherwise.
It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.
Controller
We are the controller and responsible for your personal data.
We have appointed a data protection officer who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the data protection officer using the details set out below.
Contact details
Full name of legal entity: EZ Loyalty Ltd
Postal address: 11 Waterloo Place, Warwick Street, Leamington Spa, Warwickshire, CV32 5LA
Email address: info@ez-loyalty.com
You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate, however, the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
Changes to this policy and your duty to inform us of changes
We reserve the right, at any time, to modify this Privacy Policy. If we make revisions that change the way we collect, use or share personal data, we will reflect such changes in this Privacy Policy.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-party links
Our site and/or our platform may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
2. The data we collect about you
Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, last name, username, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us and/or via our platform.
Technical Data includes IP address, login data, browser type, time zone setting, operating system and platform, and other technology on the devices you use to access our site.
Profile Data includes your username and password, purchases or orders made by you, and your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our site, platform, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties.
3. How is your personal data collected?
Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise.
Automated technologies: As you interact with our site, we will automatically collect Technical Data about your equipment and browsing patterns via cookies and server logs.
Third parties: We may receive data from analytics providers (such as Google Analytics), advertising networks, and search information providers.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at info@ez-loyalty.com.
Purposes for which we will use your personal data
We use your data to register you as a customer, process orders, manage our relationship with you (including notifying you of changes to these terms), administer and protect our business/site, and deliver relevant website content and advertisements to you.
Marketing
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting out
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing info@ez-loyalty.com.
5. Disclosures of your personal data
We may share your personal data with:
Service providers acting as processors (IT and system administration).
Professional advisers (lawyers, bankers, auditors and insurers).
HM Revenue & Customs and other authorities.
Third parties to whom we may choose to sell, transfer or merge parts of our business.
6. International transfers
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring appropriate safeguards (such as European Commission approved contracts) are implemented.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.
8. Data retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. By law, we have to keep basic information about our customers for six years after they cease being customers for tax purposes.
9. Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us at info@ez-loyalty.com.
Which country's laws apply to any disputes?
Please note that the terms of this Privacy Policy, their subject matter and their formation, are governed by the laws of England. You and we both agree that the English courts will have exclusive jurisdiction.